You may have heard about media or press releases but never sat down and written one yourself. You can download a PDF version here. When writing a release, there are 6 segments to consider; timing, headline, introduction, telling the story, polishing off and further info. Timing To create the biggest impact consider coordinating the release alongside other actions for example, at the same time tickets go on sale.
Promotional Info This section can be any number of things. Be sure to include sales copy for newsletters, e-mail campaigns, and blog posts.
Marketing and sales people will use these as the building blocks of your marketing campaign. Book Awards and Honors should also be included in this section.
Are you ready to promote and sell your book? Interview Resources This section is made up of sample interview questions and answers.
Pick questions that contain unique and interesting answers. Remember that the press kit is like a detailed pitch.
You have to sell your story with these questions. There are thousands of them out there and many of them are happy to read indie books for free!
Keep in mind many of these reviewers sometimes give negative reviews, but often there is still a snippet that can be helpful. And if any reviewer awards you with a starred review, be sure to include the entire post.
Press Release Consider your press release to be a one-page pitch of everything in your press kit. It should be target-specific and include all of the relevant information that both readers and book buyers need. Look at this page as a guide for the press kit.
Final notes If you have additional materials such as a book trailer or a popular social media campaign, be sure to include it as well. Anything that will entice booksellers and librarians to get excited about spreading the word about your book must be included! You may need to use a Word to PDF converter in order to preserve your hyperlinks, but there are plenty of free sites online with this service.
Having a press kit is great for many reasons.Format. There is a fairly standard format for creating press releases.
It will help your credibility and chances of being published if you present your material this way. How to write a media release • Write the release in a way that highlights the most newsworthy points about your product/service.
You Format your release using the template on page 3. You can see an example of how we write our media releases on page 4.
The benefits of press release distribution is widely known by Internet marketers worldwide, but to get a few ideas for press release writing – that’s the challenge.
Sometimes it’s super easy to write a press release, but at other times nothing seems to go through your mind. In Honor of the th Birthday of the Press Release, New Worksheet Explains Social Media and the Process of Writing SMPRs SAN FRANCISCO, CA -- (MARKET WIRE) -- November 7, - .
Here’s a handy template for writing a press release – stick to these guidelines and For immediate release: [date] (If you want the media to use the story as soon as they receive it) or Embargoed for: [time/date] (This is a good way of giving journalists time to prepare Write a killer press release.
Defren specializes in social media strategies and is credited with creating the first template for social media releases and online newsrooms.
11 Steps to Writing a Press Release (Samples Included) Whether you run a digital marketing company or a record label, press releases are critical. Ideal for notifying the media and your readers that something new and exciting has taken place within your company, press releases can be used to announce new hires, partnerships, product launches. Subscribe to the Free Printable newsletter. (No spam, ever!) Subscribe (Free!) These templates are easy to download and print. Each free press release template is available in Microsoft Word (DOC) format. Just choose a press release template and download it. [Beginner – ] 3 Templates for Writing the Best Press Release Using a press release is one of the best ways to gain valuable publicity, and spread your message to your customers. Creating the right press release for your industry is vital for it to be seen by the right audience.
He has a bachelor’s degree in .