According to the National Agency for Food and Drug Administration and Control NAFDAC in on October 27, According to Orhii, package water is a fast growing business in Nigeria today, water constitutes about N8 billion daily, as a result of declining consumer confidence in the safety and quality of municipal water supplies. Bottled Drinking Water To take advantage of this expanding market for drinking water, Purity Bottled Water has been established to provide home and office delivery of bottled water in Mushin Lagos state and its environs. After months of extensive industry and market research, the company has developed a solid business plan to enter the market for bottled water.
The bottled water industry across the world is one which continues to witness tremendous growth despite the progress it has witnessed over the years. This has made it an ideal investment for many as more bottled water business plan executive summary water businesses are springing up.
Carbonated and Non-carbonated bottled water forms the bulk of bottled water products in the open market. Hence to survive, you will need to innovate in order to have an edge.
No edge is considered too little as it is significant in attracting sales.
Market Competition Sparkle Bottled Water believes there are opportunities presented by competition. Hence the improvement of the brand and adaptability to the needs of clients is at the core of its operation. Sparkle Bottled Water products will come in different variants each targeted at satisfying market demands.
We have 2 variants of carbonated water which include the Kool Ice, and the Bubble Burst. These come in 50 and 80 cl bottles. The same applies for our non carbonated water. These are adequately priced to reflect market reality.
Because Sparkle Bottled Water is fairly new in the industry, it plans to build confidence among consumers by offering high quality services and also offering a better deal than our competitors.
Now this may not seem like much but it goes a long way in attracting the attention of consumers as we strive to build loyalty and trust.
These strategies will be improved upon as situation demands. Target Market Being one of the major markets for bottled water, the state of Arizona is our target market as we seek to provide unique products that meet the highest standards.
Without a growing population that have disposable income, Arizona was selected as a strategic target because its populace are receptive and are driven by curiosity to try new products. This is good for business and provides the avenue to take advantage of this characteristic to drive sales and patronage.
It is believed that with the right approach to meeting these needs, the possibilities are endless! Financial Projection As part of a drive to build an unbeatable bottled water brand, we have established a 3 year financial target that will see us realising impressive profits.
These profits will be achieved through the sale of quality products. Our department of research and development will continue to experiment on new products which would be appealing to our clients.
Social media tools are yet another marketing strategy we will exploit. All the social media channels such as Pinterest, Facebook, Twitter, and Instagram among others will be used effectively. These accounts will have pictures of a variety of our products. Whenever a new product is in the pipeline, we will use these channels as well as the mainstream media to generate a buzz.
In addition to the above, we will have our product ambassadors to promote these products. These would include football stars, movie and music stars as well as other sport stars.
Billboards, fliers and handbills in addition to paid adverts in the mainstream media will be added to these marketing strategies. The billboards will be mounted at strategic areas where it will have maximum exposure.
Expansion Plans We have a detailed expansion plan both within the state of Arizona and beyond. While doing business, we seek to cover the entire state of Arizona. This means that all its cities will be adequately covered. A major driving force for this is to make Sparkle Bottled Water a household name within and beyond Arizona.
This does not come without a timeline. Five years from the start of business, we intend to have covered the whole of Arizona through a robust expansion strategy that will see us opening business outlets in every major city.
After this period, we intend to broaden our operations to surrounding states which include New Mexico, California, Mexico and Utah. Our marketing model in these states will consider the unique needs of each of these.Bottled Water Business Plan.
There are several things to consider when creating a bottled water company that investors will consider when analyzing the profitability of your company.
Among the most important include the area of your target location, market positioning, and supply chain. The executive summary for your Bottled Water Business should be written last.
It should include the main people involved in your Bottled Water Business and their experience related to the Bottled Water Business. Executive Summary. Demand for bottled drinking water has been growing rapidly since the s, increasing nearly % in the last decade.
According to the National Agency for Food and Drug Administration and Control (NAFDAC) in on October 27, According to Orhii, package water is a fast growing business in Nigeria today, water . The executive summary for your Bottled Water Business should be written last.
It should include the main people involved in your Bottled Water Business and their . Executive Summary. Prepared for International Bottled Water Association. October 21, of water resources and business sustainability. Conducting a The North American bottled water industry has made significant efforts to reduce water use through process.
BUSINESS CONFIDENTIAL © Antea®Group. Water Use Benchmarking Study: Executive Summary. Prepared for International Bottled Water Association. October 21, Antea Group.