Applied research examines a specific set of circumstances, and its ultimate goal is relating the results to a particular situation. That is, applied research uses the data directly for real world application. Basic research focuses on fundamental principles and testing theories. The history of science is replete with examples of basic research leading to real world applications.
Method[ edit ] Social scientists are divided into camps of support for particular research techniques. These disputes relate to the historical core of social theory positivism and antipositivism ; structure and agency.
While very different in many aspects, both qualitative and quantitative approaches involve a systematic interaction between theory and data.
For example, a researcher concerned with drawing a statistical generalization across an entire population may administer a survey questionnaire to a representative sample population.
By contrast, a researcher who seeks full contextual understanding of an individuals' social actions may choose ethnographic participant observation or open-ended interviews. Studies will commonly combine, or triangulatequantitative and qualitative methods as part of a multi-strategy design.
Sampling[ edit ] Typically a population is very large, making a census or a complete enumeration of all the values in that population infeasible.
A sample thus forms a manageable subset of a population. In positivist research, statistics derived from a sample are analysed in order to draw inferences regarding the population as a whole.
The process of collecting information from a sample is referred to as sampling. Sampling is quicker and cheaper than a complete census of a population. Methodological assumptions[ edit ] Social research is based on logic and empirical observations.
Ragin writes in his Constructing Social Research book that "Social research involved the interaction between ideas and evidence. Ideas help social researchers make sense of evidence, and researchers use evidence to extend, revise and test ideas. It should never lead or be mistaken with philosophy or belief.
Social research aims to find social patterns of regularity in social life and usually deals with social groups aggregates of individualsnot individuals themselves although science of psychology is an exception here. Research can also be divided into pure research and applied research.
Pure research has no application on real life, whereas applied research attempts to influence the real world. There are no laws in social science that parallel the laws in natural science.
A law in social science is a universal generalization about a class of facts. A fact is an observed phenomenonand observation means it has been seen, heard or otherwise experienced by researcher.
A theory is a systematic explanation for the observations that relate to a particular aspect of social life. Concepts are the basic building blocks of theory and are abstract elements representing classes of phenomena.
Axioms or postulates are basic assertions assumed to be true. Propositions are conclusions drawn about the relationships among concepts, based on analysis of axioms.
Hypotheses are specified expectations about empirical reality derived from propositions.School of Distance Education Business Research Methods 5 CHAPTER -1 BUSINESS RESEARCH The word research is composed of two syllables, re and search. descriptive, historical, correlational, and experimental research methods.
MEANS TO ACCOMPLISH OBJECTIVES: 1. The student will be required to prepare two papers. These papers will be prepared in accordance with APA Publication Manual. BA APPLIED BUSINESS RESEARCH. Course Breakdowns based on review of course materials from: SUNY Albany, University of Pennsylvania, MIT, Lehigh University, University of Notre Dame, University of Michigan, Indiana University, University of Texas, Virginia Tech, University of Dayton, Boston College, Temple University, University.
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What is the difference between applied research and basic or pure research? Use a decision about how a salesperson is to be paid, by commission or salary, and describe the question that would guide applied research versus the question that would guide pure research.
Business Research Methods: 3e Chapter 1 Business Research . The research design also specifies the research methods chosen, defines the sampling method, sample size, measurement and data analysis process (Emory & Cooper, ). Research can be classified in many different ways on the basis of the methodology of research, the knowledge it creates, the user group, the research problem it investigates etc.